Privacy & Cookie Policy

This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. We use cookies to retain your user preferences, store information for things like shopping carts, logged in areas and to provide anonymised tracking data to third party applications like Google Analytics.

We also may use them to let us know if you’ve already seen a particular piece of content so we won’t display it again. Any cookies that may be used by this website are used either solely on a per session basis or to maintain user preferences.

Details on the third party cookies we use are noted below.

As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. Alternatively, the most effective way to do this is to disable cookies in your browser.

We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers.

What type of information do we collect?

We receive, collect and store any information you enter on our website or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information and purchase history. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page.

We also collect personally identifiable information (including name, email, site password(if applicable), communications); payment details (including credit card information), comments, feedback, product reviews, recommendations, and personal profile. These details are required for us to provide certain aspects of our services to you such as taking payment for and delivering physical items purchased from our online store.

How We Collect Information

When you conduct a transaction on our website, as part of the process, we collect personal information you give us such as your name, address and email address. Your personal information will be used for the specific reasons stated above only. We may need to share some of this information to fulfil your transaction – for example contact and address details with our delivery partners/couriers.

Why do we collect your information?

We collect Non-personal and Personal Information for the following purposes:

To provide and operate the services offered to you, such as online sales;
To provide our Users with ongoing customer assistance and technical support;
To be able to contact our Visitors and Users with general or personalized service-related notices and promotional messages;
To create aggregated statistical data and other aggregated and/or inferred Non-personal Information, which we or our business partners may use to provide and improve our respective services;
To comply with any applicable laws and regulations.

How do we store, use, share and disclose your personal information?

Our company is hosted on the Wix.com platform. Wix.com provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through Wix.com’s data storage, databases and the general Wix.com applications. They store your data on secure servers behind a firewall.

All direct payment gateways offered by Wix.com and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

As stated previously, we will also need to share some of your personal data with any delivery or courier service to arrange safe transport of your order – this data is limited to relevant delivery details only such as name, address and contact number/email address.

How do we communicate with our site visitors.

We may contact you to notify you regarding your account, to troubleshoot problems with your account, to resolve a dispute, to collect fees or monies owed, to poll your opinions through surveys or questionnaires, to send updates about our company, or as otherwise necessary to contact you to enforce our terms and conditions, applicable national laws, and any agreement we may have with you. For these purposes we may contact you via email, telephone, text messages, and postal mail.

How can you withdraw your consent?

If you don’t want us to process your data anymore, please contact us at welcome@allegationbrighton.com or use the contact form on the contact page. However, we do not currently collect any personally identifiable information.

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it

Questions and your contact information

If you would like to: access, correct, amend or delete any personal information we have about you, you are invited to contact us at welcome@allegationbrighton.com or send us a message using our contact form on our contact page.

Our site also uses the following additional cookies:

Google Analytics

This website uses Google Analytics, a web-analysis service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses cookies and similar technologies to analyse and improve our website on the basis of your usage pattern. The data accrued in this context may be transmitted by Google for analysis to a server in the USA and stored there. Should personal data be transmitted to the USA, Google has acceded to the EU-US Privacy Shield. Your IP address will be abbreviated prior to the analysis of usage statistics, however, so that no conclusions can be drawn about your identity. For this purpose, Google Analytics has been extended on our website to include the code “anonymizeIP”, in order to guarantee an anonymised capture of IP addresses.

Google will process the information in order to evaluate your use of the website, to assemble reports on the website activities for the website operators, and to supply further services connected with website use and internet use.

As mentioned above, you can configure your browser so that it rejects cookies, or you can prevent the data being used by Google Analytics by downloading and installing this browser add-on provided by Google.

You will find more detailed information on this matter in the Privacy Statement of Google Analytics.

Social media plug-ins

On certain pages of the Site we may implement “social media” plug-ins, in particular a feed from our official Facebook page, Instagram and various social media share buttons. When you visit a page that displays any of these plugins, your browser will establish a direct connection to the relevant social media server and load content from there. At the same time the provider of the social media service may know that the relevant page on the Site has been visited.

We have no influence on the data that any such social media provider collects on the basis of such plugins. According to the available information, however, if you do not click on the content, none of your personal data will be collected and stored unless you have logged onto to your social media account. In that case, certain user data (including your IP address at the time) may be collected and linked to the account information already present at the social media service. If you wish to prevent this, please log out of your social media accounts before visiting our Site.

In addition, clicking social media content may also lead to a collection of certain data, such as your IP address. Social media providers such as Facebook, Google or Twitter may set cookies as well, unless you have disabled the acceptance and storage of cookies in your browser settings (see above).

We receive no information from social media providers about which social media content you may personally have clicked or seen on the Site. If at all, we may receive a summarised, non-personalised statistical report on the use of the plugins.

Instagram Privacy Policy

Facebook Privacy Policy

TikTok Privacy Policy

Google Privacy Policy

Changes to this cookies policy

We may update or modify this cookies policy. We will post the modified cookies policy on this Site. By continuing to use the Site, you agree to be bound by the modified cookies policy.

Last modified: 16/04/24

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